Weyay

National Bank
of Kuwait

Creating the first digital bank for the next generation of Kuwaitis.

Kuwait is a rapidly developing and forward-looking country, and the National Bank of Kuwait (NBK) wanted to be at the forefront of that journey. R/GA’s mission was to secure the future of NBK by encouraging young Kuwaitis, students, and first jobbers to become (and remain) customers. We needed an experience that elevated everyday banking with innovative signature moments. The solution? A new banking proposition called Weyay.

A generation defining bank

We named, branded, and designed Weyay from the ground up.

We began by learning about the beliefs, opinions, and behaviours of young Kuwaitis, and developed an active purpose for the brand. Then, in order to become the untouchable benchmark for banking experiences in the region, we developed the app to be as seamless, intuitive, and powerful as the brand itself. We stripped it of the needless complexities you find on other banking platforms and made card management, spending categorisation, and money transfers as easy as possible for users.

Brand identity

Weyay stands for progress—the powerful belief in a positive future state.

Our audience research suggested that a fun, daring and fearlessly optimistic brand would resonate with young Kuwaitis, as these are characteristics they see in themselves.

Weyay also challenges how a bank should look. The unexpected colour combinations create a vibrant and fresh palette that contrasts bold modernity with a sense of trust. The identity was crafted to resonate with the aspirations of a generation.

Product Vision

Our vision for Weyay was to become the untouchable benchmark for banking experiences in the region.

To achieve this, we started with our value proposition, ‘the mobile bank for the mobile generation’, and our understanding of the target audience, ‘Kuwaiti youth are protected yet progressive’. From these elements, we defined 4 experience principles that would guide our design of the banking experience: Accelerate, Simplify, Empower, and Reward.

Contact

Want to know more?

Reach out to Kate Barker, Executive Director of Business Development

kate.barker@rga.com

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