Digital Experience Transformation

Elevating the .com experience to reflect the craft and quality of the brand.

Moncler

Designing the new .com

We created the building blocks for an ecosystem that scales across different collections and digital D2C touch points including the app, .com and the corporate site.

We started by building a .com foundation that was flexible, fluid, expansive and, most importantly, brought the quality of Moncler products and IRL experiences into their digital systems.

In doing so, we created a Moncler digital experience that embodied the power and beauty of their physical journey, and that saw them through the pandemic.

Moncler Curators

Celebrating the cultural icons breaking boundaries

Our aim was to create engaging, human-led stories that inspire dynamic exploration of extraordinary lifestyles through the unique lens of Moncler. We did this by providing access to icons’ lives. For each icon, we showed a day in their life and how Moncler played a part in it.

We aggregated rich media to help elevate the stories, brought in seamless commerce, and designed an editorial look & feel to create an immersive experience. Stories are to be released by-monthly to build out a catalogue of cultural driven content. 

Moncler by Me

A groundbreaking personalisation service allowing consumers to create bespoke products in 3D.

We wanted to transport physical Moncler products into digital by creating an immersive experience that reflects the luxury of Moncler store visits. ‘Moncler by Me’ was a bespoke design that aimed to break the monotony of product configurators by bringing the user into the experience.

We achieved this through the fluidity and motion of how the jacket moves, the seamless transitions from feature to feature, the fun and expressive nature of the process, and the contextualisation of the final creation within an immersive background.

Contact

Want to know more?

Reach out to Kate Barker, Executive Director of Business Development

kate.barker@rga.com

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